The baptism collection was created by Vivi Daskalaki in 2018 with the purpose of designing one-of-a-kind clothing. The love in details but also the textiles’ quality led to the designing of a big variety of creations that had to be shown some way. With respect for simplicity and the character of every piece of clothing, Vivi Daskalaki turned to us for the creation of her brand but also the website design.

We needed extensive research in order to safely come up with the name that would fit the brand. Among all, we unanimously opted for 'monomyth'. The term comes from a hero's archetype who begins his adventure faces many tribulations while reaching the point from where he began but in an improved version of himself. By linking this myth with the creator’s turning from an applied professional field –that one of physics– into the creation of her own baptism collection, we knew the name 'monomyth' was the most appropriate. Another version of word’s meaning is 'mono-myth', which is attributed to 'a myth' because every clothing piece created for narrating the unique story of a child's baptism.

Visualizing the brand, we definitely knew that our decision making had to be simple, ‘quiet’ and has a sense of elegance. So for the logotype, we came up with a script that constitutes by a lower case font, delicate, ‘quiet’ and clean. Additionally, we have created corporate cards and clothing tags that are on top of each creation proving the quality of the brand.The clothing tags are separated in two pale colours, pink and blue, in order for us to highlight the boys’ and girls’ clothes respectively.

We continued to the website design based on the brand’s character but also the collection’s creator. We used pale blue and pink colours in clothing categories so the website connected with the brand’s philosophy. The way it has been designed makes it functional and practical. You can see more visiting the website www.monomyth.gr